Goal: To provide additional support to the creative services team at Warner Bros. with support in generating digital advertisement and assets for various platforms, such as Amazon, Netflix, Facebook, Instagram, and their E-commerce site. The briefs would range from quickly resizing key artwork to fit needed platform dimensions to more bespoke web banners, such as generating a advertisement to highlight award winning movies during the Oscar's season (example design below).
Solution: A range of eye-catching digital banners that helped increase sales on both the main Warner Bros entertainment e-commerce website, playstation, and Amazon platforms. Each design used elements from the original film or video game artwork. Depending on the brief, this would mean focusing solely on one product or combining multiple titles while representing a particular theme, such as celebrating HBO titles (image below). Alongside enhancing brand awareness and increasing sales on the e-commerce platforms. The support I provided the creative services team lead to the department saving roughly £5,000 - 10,000 each month on external design agency fees.
