Goal: To encourage individuals to visit the Back-Roads website to make the most of the companies first early bird campaign of the year. The videos must show the companies brand values: Leisurely paced activities, culinary discovers, picturesque back roads, and authentic experiences. As well as reaching the target audience of individuals and couples who are middle-aged or older, with a steady income, and a passion to travel.
Solution: A range of videos differing from sizes, orientations, and durations. Each video contains footage that highlights the backroads products while incorporate their brand identity throughout. The videos were across paid and organic channels, such as Facebook ads and Instagram stories. The choice of music in the video is both upbeat and relaxing, providing a suitable soundtrack for the target audience.
The discount lockup used in the video advertisment can be spotted acrossed the static web banners, OOH ads, printed ads and email. The results of the campaign was a 15% increase in company sale during the campaign running time and an increased social media followers.
