Goal: To create digital and printed marketing assets for social media platforms and their e-commerce site. The aim was to expand brand awareness, improve sales, increase reviews and enhance website traffic while displaying the companies core values and brand style throughout.
Solution: The outputs created ranged from organic Instagram posts and stories to paid social media advertising. As well as creating a range of digital elements to help sell products online while giving the user an enjoyable experience while exploring their website. These elements range from introducing web banners to consistent photography styles. Several videos were created for social media platforms and their main website. Lastly, a recipe booklet was created and given to all online orders as a method of advertising new products and informing the consumer how to get the most out of Belazu paste, oils, and spices.
These techniques resulted in an increased social media presence and audience reach while the overall design and photography have increased brand awareness. There was an increase in sales from first-time consumers and a boost in website traffic.
