Goal: To create a contemporary beer brand for Ney's Beer that values themselves as innovative, traditional, relaxing and cross country. They wanted a beach theme that is not like a typical tropical beach theme and the companies target audience is metropolitan professionals.
Solution: A challenging contemporary branding project with contradictory values; Innovative, Traditional, Relaxing & Cross country. The brand has created a visual language capturing the essence, origin and brand values while targeting a young metropolitan professional.
