Goal: An intensive brief with a short deadline to create a video informing the youth travel awards of Topdeck Travel's social media campaign, '60 Seconds with Sarah'. The video had to be eye-catching, energetic and between 60-90 seconds yet containing all the essential information to inform the organisation of the success of the campaign. The overall aim was to win the youth travel awards for the best social media campaign.
Solution: A 64-second long video with a steady build-up using a range of footage from the year's campaign and special effects to create a unique contemporary feel. The video incorporated a spoken section with Sarah and playful typography to inform the audience of the success of the '60 Seconds with Sarah' campaign. While the choice of music reveals the upbeat, energetic, and youthful campaign that was constructed. The video resulted in Topdeck Travel winning the Best Social Media Campaign of 2018 award resulting in increased publicity, heightened team morale and the confidence to work on a stronger social media campaign for the following year. Additionally, the judge's feedback was that the video quality was the winning element that swayed their votes.
